WFMZ-TV Enhances Operations with Imagine Communications Automation and Graphics Solutions
WFMZ-TV, an independent television station in Allentown, Pennsylvania, is updating its broadcast operations by implementing advanced systems from Imagine Communications. The station, owned by Maranatha Broadcasting Co., is also the MeTV affiliate WDPN-TV in Philadelphia, delivering over 10 hours of local news daily and managing a total of 12 subchannels.
Upgrading Broadcast Capabilities
As audience demands for visually engaging sponsorship graphics rose, WFMZ-TV recognized the limitations of its previous automation systems. The challenges of managing playout and graphics across various facilities began to obstruct operational efficiency.
To address these challenges, WFMZ-TV partnered with Imagine Communications for a cohesive solution that simplifies their operations. They adopted an integrated platform that combines ADC automation and Versio Graphics solutions, enhancing their overall production capabilities.
Implementation Across Multiple Locations
The new system was successfully deployed at three locations, including the main studios in Allentown and two disaster recovery sites. This streamlined workflow integrates seamlessly with the station’s content creation processes.
- Integration with Adobe After Effects allows for enhanced graphic creativity.
- Transition from manual segmentation of syndicated content to automated processes.
- Utilization of the Imagine Motion feature to automatically segment programs using BXF metadata.
Improving Efficiency and Viewer Engagement
Since the implementation of Imagine Communications’ systems, WFMZ-TV has significantly improved operational efficiency. Content can now be reingested and resegmented within minutes, boosting reliability in broadcasting.
Versio Graphics has empowered WFMZ-TV to engage its audience dynamically through a variety of on-screen graphics. These include L-bars and sponsored snipes across channels, fostering viewer interaction with fresh, themed educational segments, such as rotating facts for Hispanic Heritage Month.
Celebrating Milestones with Innovation
WFMZ-TV also marked significant milestones, such as the 30th anniversary of its “Berks Edition” newscast. Utilizing Versio Graphics, they created an animated on-screen graphic that automatically adjusted branding without requiring reprogramming.
- The weather channel features nearly 300 graphics from a single Adobe After Effects template.
- This integration has saved production time and ensured design uniformity.
Viewer feedback has been overwhelmingly positive since the transition, highlighting the superior support from Imagine Communications. Their quick response during troubleshooting has made a substantive difference, even during after-hours calls.
Looking Ahead: Future Plans
As WFMZ-TV prepares to celebrate its 50th anniversary in 2026, the station is committed to ongoing innovation and growth. With the support of Versio Graphics and ADC automation, WFMZ-TV is set to expand its offerings while continuing to deliver quality local content in the evolving broadcasting landscape. Further details regarding these advancements can be accessed through Emegypt.
