Achieving a Spot on the Forbes Under 30 List
The Forbes 30 Under 30 U.S. list recognizes talented individuals under 30 who are significantly impacting various industries. The list this year features candidates aged 29 or younger as of December 31, 2025, who have never appeared on a Forbes Under 30 list in the U.S., Europe, or Asia.
Selection Process for the Forbes Under 30 List
Forbes conducts extensive research over several months to evaluate thousands of nominations. This year, the organization aims to uncover leaders in 20 different industries. The selection process is designed to find the most accomplished young entrepreneurs and innovators.
Nominations and Participation
- The open nominations portal brings in over 20,000 submissions each year from various locations.
- Anyone can nominate themselves or others; all nominations are considered equally.
- Forbes alumni offer insights on potential candidates, significantly influencing the selection process.
Evaluation Criteria
While there is no singular formula to make the Under 30 list, Forbes editors prioritize several critical factors:
- Scale and impact of work
- Creativity and innovation
- Potential for future success
- Financial achievements, including funding and revenue
Founders tend to receive more consideration than employees, emphasizing entrepreneurship. After compiling a shortlist, candidates are assessed by four independent judges. These judges are respected leaders in various fields, including:
- Diane Hendricks, America’s richest self-made woman
- Mark Cuban, investor and television personality
- Taylor Swift, global music icon
- Serena Williams, tennis champion
Key Facts About the Forbes Under 30 List
- Candidates must be aged 29 or under as of December 31.
- There are no fees or payments required for nomination.
- Quality of nominations is prioritized over the number of submissions.
- Changes in category nominations can be discussed by reporters.
- Results are announced simultaneously with the public release of the list.
- Individuals can only appear on the list once, with exceptions for local lists.
This rigorous selection process ensures that only the most innovative and impactful individuals achieve a spot on the Forbes Under 30 list. Aspiring candidates are encouraged to present compelling narratives about their achievements and ambitions.
