“Stranger Things 5 Unveils $300 Lego Creel House for Merch Wave”
Netflix is making a significant splash with the merchandise rollout for “Stranger Things 5.” This final season is set to be split into three parts, with the initial four episodes released on November 26, 2023. The nostalgic series has prompted the largest array of “Stranger Things” products ever, covering various categories including toys, apparel, and home goods.
Highlighting the Lego Icons Creel House Set
At the forefront of this merchandising effort is the Lego Icons Stranger Things: The Creel House set. This detailed set features 2,593 pieces, making it the largest Lego set connected to the series. Priced at $299.99 / £249.99 / €279.99, it replicates the ominous Creel House, a crucial location within the series’ narrative.
This Lego set comes packed with 13 minifigures, showcasing characters from the final season. Its open-back design reveals seven meticulously furnished rooms, complete with nods to memorable moments from all five seasons.
Availability and Promotions
The Creel House set will be accessible to Lego Insiders starting January 1, 2026. General availability will begin on January 4 at lego.com/strangerthings and in Lego stores globally. Customers purchasing the set from January 1-7 will receive the Lego Icons Stranger Things: WSQK Radio Station set as a promotional gift, which includes minifigures of Joyce and Hopper.
Creators Ross and Matt Duffer expressed their excitement for this collaboration. They stated, “Growing up obsessed with Lego, it’s surreal to see Stranger Things transformed into bricks. This tribute feels perfect as we enter the show’s final chapter.”
Expanding the Merchandise Range
The collection for “Stranger Things 5” extends beyond Lego, featuring a diverse lineup of products:
- Toys and Collectibles: Collaborations with brands like Jazwares, Funko Pop!, and Dungeons & Dragons.
- Apparel: Brands include Nike, Zara, and Crocs, offering ’80s-inspired lifestyle pieces.
- Home Goods: Partnerships with Bialetti and Williams Sonoma for themed products.
- Food & Beverage: Collaborators like Eggo and Doritos have special edition products linked to the series.
Retail Partnerships and Experiences
Major retailers are setting the stage for “Stranger Things 5” through immersive experiences. Target will showcase an extensive collection of exclusive items, while Walmart will offer ’80s-themed apparel and collectibles. Hot Topic is set to feature additional merchandise related to the series.
Netflix has also teamed up with various brands for unique promotions. The WNBA’s Indiana Fever will present an apparel collection alongside an arena takeover. Collaborative efforts with Nextdoor and Telefónica have aimed to create community events and immersive experiences connecting fans to the show.
Advertising campaigns draw inspiration from a “time travel” theme, reviving classic styles. Special collaborations, such as Doritos’ nostalgic packaging and Gatorade’s ’80s product releases, enhance this retro experience. Campaigns featuring characters and classic ads bring fans back to the spirit of the series’ original setting.
As “Stranger Things 5” approaches, the excitement builds around its innovative merchandise and partnerships, solidifying its place in popular culture.
