Crucial Shuts Down as Micron Targets AI Market for RAM and SSDs
Micron Technology is set to discontinue the Crucial brand, a significant move in the memory market. This decision impacts the availability of budget-friendly solid-state drives (SSDs) and RAM kits. The company announced this change on Wednesday, citing a strategic pivot towards meeting the demands of larger clients, particularly in the rapidly growing artificial intelligence (AI) sector.
Strategic Shift to AI Market
Micron’s decision to phase out the Crucial brand aligns with its goal to enhance supply and support for strategic customers focused on AI technologies. As demand for RAM escalates, this shift could exacerbate the ongoing global memory shortage.
Market Impact and Pricing Effects
The rising demand for RAM has already begun influencing pricing across the industry. Companies like CyberPowerPC, Framework, and Raspberry Pi are experiencing this surge. Additionally, HP has suggested that it may need to adjust pricing on its devices or reduce memory allocations.
Timeline for Transition
Micron will continue to provide Crucial products until February 2026. During this period, the company promises to maintain warranty services and customer support for existing users.
Future of Memory Products
- End of consumer-focused Crucial brand.
- Focus on strategic partnerships in the AI sector.
- Potential increases in pricing for memory products.
- Ongoing support and warranty services until February 2026.
The closure of the Crucial brand marks a pivotal moment in the memory market, as companies adapt to the evolving landscape driven by AI advancements.
