End of Cheap Shopping from Temu and Shein in Poland? Chinese Packages Set to Become Much More Expensive
The influx of affordable products from Chinese platforms like Temu and Shein to Europe is facing significant regulatory changes. As of 2026, small packages valued up to €150 will no longer be exempt from customs duties. This shift is a response to the flood of cheap goods that has dramatically impacted local European businesses.
Impact of Low-Cost Chinese Imports
In recent years, European consumers have enjoyed the benefits of low-priced imports. Many of these products do not meet the EU’s quality standards. The easy access and low costs have encouraged consumers to rely heavily on these Chinese marketplaces. For example, in 2022 alone, the EU received 4.6 billion low-value packages, a figure that has doubled in just one year.
Market Dynamics
- Germany is the largest market for Temu, with 19.3 million monthly users.
- France follows, attracting 16 million users.
- Poland ranks third with 13.2 million users.
Overall, Temu recorded 115.7 million users across the EU in the first half of 2025. This trend highlights the growing dependence of Europeans on affordable Chinese products.
Regulatory Responses from the EU
The European Commission is taking action in response to the challenges posed by these imports. New regulations will enforce customs duties on small shipments from China. This move aims to enhance consumer safety and ensure that all businesses adhere to fair competition practices.
Michael McGrath, the EU Commissioner for Justice, emphasized the necessity of making the market safe for consumers. Keystones of this regulation involve monitoring the contents of incoming packages, which were previously allowed to enter without scrutiny.
Upcoming Changes to Customs Exemptions
The exemption for low-value packages will likely end by 2026, moving the deadline up from the previous expectation of 2028. This decision was made due to the urgent need for reform among EU member states, who have observed the increasing volume of affordable imports that affect local suppliers.
The anticipated changes will mean that consumers shopping on platforms like Temu and Shein will face higher prices. The introduction of customs duties and handling fees will impact the final cost of these products significantly.
Consequences for Consumers and Retailers
As the reforms take shape, it is essential for consumers to prepare for a possible price increase. With the added customs duties and VAT, the previously appealing low prices of Chinese products may no longer be sustainable.
These changes are expected to become part of a broader EU customs reform scheduled for 2028. The goal is to create a fairer and safer trading environment within the European market.
