BTA Transitioning New York Team to Remote Work Setup
The Bermuda Tourism Authority (BTA) is evolving its operational model by transitioning its New York team to a remote work setup. This move is part of a significant strategic initiative aimed at enhancing organizational resilience and operational flexibility.
Details of the Transition
The transition will take place in phases, starting in December and concluding in January. Key dates include:
- December 15: Beginning of the phased remote work transition.
- January 16: Final in-office workday at the New York location.
Reasons for the Shift
Erin Wright, the Acting CEO of BTA, stated that the recent sale of their office building at 675 Third Avenue in Manhattan played a crucial role in this decision. The new owners are repurposing the building for residential use, which aligns with BTA’s long-term objectives.
Commitment to the U.S. Market
Despite the closure of the physical office, BTA remains committed to its U.S. market activities. The organization will maintain a strong presence and continue to engage with local team members, partners, and industry stakeholders.
About the Bermuda Tourism Authority
Since its inception in 2014, the BTA has operated from its New York office in Midtown Manhattan, the former location of the Bermuda Department of Tourism. As BTA prepares for this pivotal change, it emphasizes that all services, programs, and initiatives will proceed without any disruption.
A Look Ahead
According to Jamari Douglas, VP of Marketing, PR & Communications, this transition marks a significant milestone in the organization’s evolution. BTA is confident that this strategic move will not only support its team but also meet the changing needs of its stakeholders effectively.
