Island’s NY Tourism Team Embraces Remote Work Revolution
The Bermuda Tourism Authority (BTA) is set to close its New York office on January 16, 2026. All employees will transition to remote work as part of a strategic initiative aimed at enhancing operational resilience and flexibility. This move reflects the organization’s commitment to a modern, adaptable working model that balances the needs of its team and stakeholders.
Details of the Transition
Located on the twelfth floor of 675 Third Avenue, the BTA’s New York office has been operational since 2014. The closure comes after the building was sold for residential use. Erin Wright, acting chief executive of the BTA, stated that the timing aligns with the authority’s long-term goals for agility.
Insights from Former Leadership
Charles Jeffers II, a former BTA chief executive, expressed his support for the change, deeming the physical office unnecessary. He mentioned, “I wanted to do this when I was there.” Jeffers emphasized that the BTA could better allocate resources towards tourism representation in Washington, D.C., which could yield more benefits for attracting group business to Bermuda.
Historical Context
Bermuda has maintained a tourism presence in New York since the 1980s, with various locations over the decades. Notably, the former Department of Tourism operated at 310 Madison Avenue before relocating multiple times. The New York office was described as a workspace rather than a public tourism center, and it has had various staffing levels, with 19 employees reported in 2020.
Implications of Remote Work
The BTA will begin the phased transition to remote work on December 15, 2025, allowing time for adaptation. Current staffing numbers in the New York office were not disclosed by the BTA. The organization assures that its activities in the U.S. market will continue without interruption and that all services and initiatives remain intact.
Budget Considerations
In the recent budget, the BTA experienced a reduction in its government grant from a revised estimate of $16.04 million to $15.5 million for the fiscal year 2025-26. This financial retraction may partly explain the shift to remote work.
Looking Ahead
Jamari Douglas, vice-president of marketing, public relations, and communications at the BTA, expressed confidence in this strategic move while acknowledging the importance of their New York market. Dwayne Robinson, Shadow Minister of Tourism, raised concerns about the timing of these changes and potential budgetary drivers behind them.
- Closure Date: January 16, 2026
- Remote Work Start Date: December 15, 2025
- Location: 675 Third Avenue, New York
- Former Contract: $2.4 million for the Third Avenue office
- Upcoming BTA Grant: $15.5 million for 2025-26
This significant transition marks a pivotal moment in the BTA’s operational strategy as it adapts to the evolving landscape of tourism and workplace dynamics.
