Discover What the Elf on the Shelf Company Does During the Off-Season Months
The Elf on the Shelf Company, co-founded by Christa Pitts and Chanda A. Bell, has transformed holiday traditions since its launch 20 years ago. This family-owned business, humorously referred to by Pitts as “the southern branch of the North Pole,” is especially busy in preparation for the holiday season.
Elf on the Shelf Off-Season Activities
During the off-season, the company focuses on several key areas:
- Content Production: Currently, four Netflix specials are available, with plans for a feature-length film.
- YouTube Integration: The “Scout Elf Squad” series presents seven-minute episodes for preschoolers.
- New Products: Introduction of new characters, including Frost Pips babies, and popular pets like Norah, Santa’s Magical Arctic Fox.
Year-Round Preparation for Christmas
Pitts emphasizes that it takes a full year to prepare for Christmas. The company manages various tasks, including:
- Curating social media content suitable for children.
- Overseeing the supply chain for product distribution.
- Planning live events such as the Macy’s Thanksgiving Day Parade.
- Producing videos, including collaborations like the upcoming Christmas Eve short film with the Kansas City Chiefs.
Market Reach and Future Goals
To date, Lumistella has delivered over 31 million Scout Elves and related products to families across 29 countries. Pitts believes the company has only tapped into half of its market potential. The Elf on the Shelf legacy began with a self-published poem, inspired by a mother’s story of an elf in her family’s Christmas tree.
This narrative highlights the importance of nurturing holiday traditions while expanding the brand’s reach and appeal. The creativity in product offerings and media content continues to engage families, making The Elf on the Shelf a staple in holiday festivities year after year.
