Amazon Prime Video Hits Record 19.39 Million Viewers for Lions Victory Over Cowboys
The recent match between the Detroit Lions and the Dallas Cowboys on December 4 has set a new milestone for Amazon Prime Video. The game attracted an impressive 19.39 million viewers, marking it as the most-watched “Thursday Night Football” event since the streaming service began airing these games.
Lions Triumph Over Cowboys
The Lions secured a decisive 44-30 victory. This performance not only cemented their place in football history but also led to significant viewership numbers.
Record-Breaking Viewership
The 19.39 million average viewers surpasses the previous record of 17.76 million. This earlier record was set during the Washington Commanders versus Green Bay Packers game on September 11.
- Peak Viewership: The recent game peaked at 22.18 million viewers.
- Comparison to Last Year: The viewership is a 12% increase from last year’s week-after-Thanksgiving game.
- Last Year’s Average: The game between the Lions and Packers averaged 17.29 million viewers in 2022.
Overall Trends for Prime Video
Amazon Prime Video has averaged 15.20 million viewers across all “Thursday Night Football” games this season. This constitutes a 15% increase over last season’s average of 13.20 million viewers. The Black Friday matchup between the Chicago Bears and Philadelphia Eagles drew 16.33 million viewers, further indicating a growing audience.
Changes in Viewership Measurement
Some of this increase in viewership can be attributed to changes in how Nielsen measures audiences. As of September 1, 2023, Nielsen has implemented its Big Data + Panel methodology across all events. This new method includes out-of-home viewers in every state except Hawaii and Alaska and incorporates data from smart TVs, along with traditional cable and satellite boxes.
Previously, Nielsen only accounted for the top 44 media markets, covering approximately 65% of the U.S. population. This broader measurement approach may be influencing the increased viewer counts for Prime Video’s streaming of “Thursday Night Football.”
