Miranda Dini Unveils GOLD Initiative as Industry Undergoes Transformation
Miranda Dini has launched a new global healthcare consultancy named GOLD Strategy & Communications. This venture aims to provide a senior-led, personalized, and agile alternative within a landscape dominated by large agencies. GOLD will focus on various specialist services in healthcare communications, including research and development, clinical affairs, corporate communications, brand management, and patient engagement.
About Miranda Dini and GOLD Initiative
Dini brings significant experience to GOLD, having worked with 17 of the top 20 pharmaceutical companies. Her previous role as COO of Resonant Group culminated in the agency winning the award for Medical Affairs Agency of the Year at the Communiqué awards. This background equips Dini to address the challenges and fragmentation in the current healthcare communications ecosystem.
The Healthcare Landscape Transformation
According to Dini, the healthcare industry stands at an inflection point. Despite advancements in science and the integration of AI, client-agency relationships frequently lack depth, becoming increasingly transactional. Dini emphasizes the necessity for dedicated senior counsel that goes beyond mere scale. She states, “Clients need a nuanced understanding and a human touch.”
Goals and Vision of GOLD
The main objective of GOLD is to foster a working environment where exceptional talent can thrive. Dini explained, “The goal from the outset has been straightforward: to work with exceptional people to deliver great results.” The firm aims to provide a culture that promotes collaboration and continuity, allowing senior experts to navigate seamlessly between strategic planning and execution.
Key Areas of Expertise at GOLD
- Research and Development
- Clinical Affairs
- Medical Affairs
- Corporate Communications
- Brand Management
- Internal Communications
- Patient and Stakeholder Engagement
The Future of Communications in Healthcare
As the healthcare field continues to evolve, there are growing complexities and shifting stakeholder expectations. Dini believes that GOLD’s approach will help create communications that are more connected, thoughtful, and personalized, effectively addressing these challenges.
