Swiss Football Talent Sydney Schertenleib Secures Lucrative Deal as On Ambassador
Sydney Schertenleib, an emerging star in Swiss football, has secured a high-profile endorsement deal with On. She is an 18-year-old player for FC Barcelona and a crucial member of Switzerland’s national team.
Sydney Schertenleib’s Lucrative Deal with On
The new partnership marks On’s entry into football, a sport the Swiss brand had not previously targeted. Until now, On has concentrated primarily on tennis and athletics. The Swiss Olympic delegation is one of the notable entities that have utilized On’s products.
Details of the Sponsorship
- The deal is a multi-year agreement.
- It is set to earn Schertenleib millions, including performance bonuses.
- She surpasses prominent football figures like Granit Xhaka and Xherdan Shaqiri in her contract’s potential value.
Schertenleib expressed her enthusiasm for collaborating with On. “On’s approach to design and performance aligns perfectly with my values as an athlete. I’m excited to partner with a brand that shares my Swiss roots and love for innovation,” she stated.
On’s Vision for the Future
Alex Griffin, Chief Marketing Officer of On, praised Schertenleib’s dynamic presence. “Her genuine energy and style reflect our mission to inspire through movement,” he commented. Griffin highlighted her significant influence, particularly among young women, as a crucial factor in expanding On’s footprint in both training and lifestyle sectors.
This collaboration is an essential step for On as it ventures into the world of football, bringing a fresh perspective to its marketing strategy.
