Million-Dollar Deal Sydney Schertenleib Becomes On Brand Ambassador
Swiss footballer Sydney Schertenleib has secured a lucrative contract to represent the sportswear brand On. The 18-year-old player, who currently competes for FC Barcelona, is set to become the first female football ambassador for the Swiss company. This deal, reported to be worth millions, is believed to be the most lucrative contract among Swiss football stars.
Sydney Schertenleib’s Role as Brand Ambassador
According to reports, Schertenleib’s responsibilities will focus on training and lifestyle collaborations. Interestingly, she will not be equipped with On’s football shoes at this time. Prior to this partnership, she was seen wearing Adidas footwear on the pitch.
Achievement Highlights
- Participated in the Women’s Champions League, appearing for Barcelona against Benfica.
- Contributed significant goals, including during the Clásico match, showcasing her skills.
On’s Commitment to Innovation
The partnership with Schertenleib marks On’s entry into a new sports category. The brand emphasizes the athlete’s qualities, such as creativity and confidence, making her an ideal fit for the brand. Company’s officials highlighted that her impact on and off the field aligns well with their vision of combining performance and design.
Schertenleib’s Perspective
In her own words, Schertenleib expressed excitement about working with a brand that shares her passion for movement and setting new standards in sports. She believes that On’s approach in both design and performance resonates with her personal values as an athlete.
This partnership illustrates the growing prominence of women in sports and the recognition of their impact on the industry. Schertenleib is certainly one to watch as she embarks on this new chapter in her career with On.
