Nati-Star Schertenleib Spotted with On-Deal Duo Xhaka and Shaqiri

In a groundbreaking move, Swiss shoe manufacturer On has made history by securing its first sponsorship deal in the football industry. Swiss player Sydney Schertenleib has signed a lucrative contract with the brand, marking a new chapter for both the athlete and the company.

Sydney Schertenleib’s Milestone Sponsorship

The deal, officially announced on December 11, 2025, is a multi-year agreement worth several million, including performance-based bonuses. This contract stands as the largest equipment sponsorship ever signed by a Swiss football player.

Comparison with Other Players

Schertenleib’s deal eclipses those of prominent male footballers like Granit Xhaka and Xherdan Shaqiri, who are associated with Puma and Nike, respectively. The young talent’s contract signals a significant shift in sponsorship dynamics in Swiss football.

On’s Strategic Shift

Traditionally focused on sports like athletics, tennis, and triathlon, On is now expanding its horizons with this new venture into football. The brand’s goal is not only to support Schertenleib but also to explore growth opportunities in various sports.

Insights from Sydney Schertenleib

Expressing her excitement, Schertenleib stated, “On’s approach in design and performance aligns perfectly with my vision as an athlete. I’m thrilled to collaborate with a brand that reflects my roots and passion for sport.”

Future Prospects for On

While the company has made this significant move into football, it has clarified that there are no immediate plans to develop football-specific shoes. On remains focused on enhancing its offerings in existing sports, including running, outdoor activities, training, and lifestyle products.

This historic sponsorship illustrates not only a personal achievement for Sydney Schertenleib but also acts as a potential pivot for On into the competitive world of football.