Krafton Acquires Majority Stake in Nautilus Mobile Enhancing Real Cricket with Battle Pass and Real-World Rewards
Krafton, a significant player in the smartphone gaming sector, has recently acquired a majority stake in the Indian gaming studio Nautilus Mobile. This partnership marks a strategic shift for the developer, aiming to broaden its portfolio beyond its flagship title, BGMI, by publishing the well-known mobile game, Real Cricket.
Krafton Enhances Real Cricket Experience
This move represents not just an investment in Nautilus but also a commitment to revamping Real Cricket. In an interview, Krafton’s Head of Incubator Program & Associate Director Publishing, Anuj Sahani, along with Nautilus Mobile CEO, Anuj Mankar, shared insights into their collaborative future plans.
New Features and Engagement Strategies
To reinvigorate the Real Cricket experience, Krafton plans to introduce innovative features, including an enhanced battle pass system known as the RC Pass. This system will consist of both free and paid tiers, designed to engage players over extended periods.
- RC Pass: An upgraded battle pass system to keep players engaged.
- Real-World Rewards: Additional rewards will be offered outside the game to attract former players and new users.
- eSports Focus: The game will see more community-based events and features centered on eSports.
According to Sahani, the RC Pass aims to enhance user engagement significantly. The new strategy targets the broader Indian gaming market while setting sights on global expansion.
Impact on Nautilus Mobile
Nautilus, initially a small team of six, has expanded to 48 members, significantly gaining from Krafton’s technical expertise. Mankar mentioned that the partnership grants access to advanced technology and resources, which will enhance the gameplay and user experience.
- Partnerships with IPL Franchises: Real Cricket is set to expand its affiliations, currently collaborating with five official IPL teams.
- Future Developments: Players can expect visible improvements within six months, even though a complete overhaul will take longer.
This collaboration signifies Krafton’s strategic efforts to diversify its gaming lineup and provide a richer experience for fans of Real Cricket. As they implement these innovations, the gaming community eagerly anticipates the outcomes of this new partnership.