How BBC and ITV Ruined Christmas and the Surprising Way They Can Save It
Christmas television in the UK has seen a noticeable decline in quality, impacting holiday cheer. Historically, festive programming captivated audiences, with classics like Morecambe & Wise bringing joy to viewers. However, modern offerings from ITV and BBC have struggled to evoke the same excitement, prompting criticism and calls for change.
Issues with Christmas TV Programming
TV giants ITV and BBC have faced backlash for their lackluster holiday specials. ITV’s Christmas Day highlight is a crossover episode of their popular soaps, titled *Corriedale*, featuring a dramatic storyline involving a multi-vehicle pile-up. Critics argue that such plots contribute to a dreary viewing experience.
Similarly, BBC1’s lineup consists of uninspired shows, including predictable episodes of *EastEnders* and another season of *Strictly Come Dancing*. The only fresh content appears to be a spin-off from *Motherland*, called *Amandaland*, featuring Lucy Punch and Jennifer Saunders, but audience ratings have dropped significantly since its debut.
Comparing Festive Ratings
| Show | Highest Rating (Viewers) | Lowest Rating (Viewers) |
|---|---|---|
| Amandaland | 4.8 million | 3.9 million |
| Gavin & Stacey (Christmas 2023) | 19 million | N/A |
The stark contrast between classic specials and current programming highlights a worrying trend. Viewers reminisce about past successes and their emotional connection to holiday television.
Suggestions for Reviving Christmas Television
To rejuvenate holiday programming, creative changes are essential. Here are some proposed steps for the BBC to consider:
- Modern Sitcom Development: Launch an initiative similar to *Comedy Playhouse* to discover new sitcoms. This should allow open submissions, eliminating stringent initial pitching processes.
- Sketch Show Creation: Develop lively comedy sketch shows featuring both established and new comedians. Seek talent beyond traditional sources, aiming to attract a wider audience.
- Festive Entertainment Special Hosts: Assign family-friendly entertainers like Bradley Walsh and Michael McIntyre to design engaging holiday specials instead of game shows.
By focusing on content that resonates with emotions and memorable moments, television networks can win back viewers seeking genuine holiday joy. The success of previous specials, like the *Gavin & Stacey* reunion, offers a hopeful blueprint for reinvention.
Concluding Thoughts
Christmas television can be revitalized through fresh ideas and a return to humor that resonates with families. As viewers look for that festive spirit, a concerted effort to innovate and charm may be the key to saving what has been lost in modern broadcasting.
