When Most UK Shops Actually Slash Prices and Start Real Sales – It’s Not on Boxing Day
Boxing Day is no longer synonymous with massive sales in the UK. Recent trends indicate that many retailers are opting to remain closed, shifting their sales strategies instead. Shoppers now need to rethink when to find the best bargains following the holiday season.
Decline of Boxing Day Sales
Boxing Day has historically marked the beginning of post-Christmas shopping. However, recent data shows a significant decline in foot traffic. In 2023, footfall on UK high streets decreased by 6.2%, while shopping centers experienced a 4.2% decline.
Major retailers like John Lewis, M&S, and Next are choosing to keep their stores closed on December 26th, aiming to provide staff a much-deserved break. Next has even announced plans to close all of its 500 stores in the UK on Boxing Day 2025.
When Do Real Sales Happen?
Many shoppers anticipate the best sales on Boxing Day. Surprisingly, recent studies indicate that only about 30% of products are cheaper on that day compared to the earlier days of December. Real bargains typically emerge after the holiday rush ends.
- Sales increasingly start as early as December 23rd or 24th.
- Many retailers offer deeper discounts post-Boxing Day, with sales peaking around January 2.
- After the festive period, shoppers are more active, creating opportunities for better deals.
Retailer Strategies
Retailers are adapting by using early January to clear out unsold holiday inventory. This strategy often results in significant price reductions. Items can be sold at or near cost to attract customers looking for deals.
Experts suggest that January 2 is a prime day for shoppers seeking genuine discounts. During this time, demand has lessened, and retailers are keen to liquidate leftover stock.
Retailer Closures on Boxing Day
Several prominent retailers are confirming their closures for Boxing Day this year, including:
- Aldi
- Home Bargains
- Marks & Spencer
- Poundland
- The Works
- Dunelm
- Pets at Home
- Wickes
- B&Q
The trend of early closures shows a commitment to employee welfare and reflects shifts in consumer behavior. Many shoppers prefer to spend Boxing Day with family, making early January more appealing for retail endeavors.
In conclusion, while Boxing Day was once thought to be the ultimate shopping day, true discounts now appear later. To find the best prices, shoppers should consider hitting the streets on January 2 instead of December 26.
